Menstruation is an integral part of every woman's life, and a natural process of the body. But the modern culture and the media teach us to hate our period, hide it and be ashamed of it and our bodies.
"That’s normal too" is a campaign that encourages a dialogue about menstruation, normalizes it and calls to women to stop hide it and to be embarrassed about it.
The campaign is located in both virtual and physical spaces, communicating on different levels. You can watch it briefly on the street, or read in the privacy of your own phone.
